Keywords are vital to helping your online success in making sales. Your goal is to organically (naturally) rank high in Google and other search engines, so you need to implement certain SEO (search engine optimization) strategies and keywords play an important role in those.
When you conduct keyword research, you’re doing it to learn how your prospective customer is utilizing search engines to find the information or products that they want. You then take the words (and phrases) and use them on your site, to ensure it’s relevant for your target audience.
Where do your keywords generally need to be? Don’t discount Meta tags in your HTML code. These are still important, but they may not be the most important tactic to use anymore.
Keyword placement depends on what type of page you’re building. If it’s a web 2.0 property such as a Squidoo lens, Hub Page or Google Knol, then you want a keyword in the URL that you register, in the titles, subtitles and content that you write, and also in any tagging space they give you the opportunity to fill in.
When you post on your blog make sure your keyword shows up in the URL. It involves more than planning a title around your keyword and typing it in. When your setting up your blog, you need to make sure to set your preferences under settings and then permalinks.
If you’re making a blog post on your blog, then the keyword should be in the URL, too. But you may have to check to ensure that your blog template is using this strategy. Under settings and then permalinks, you’ll be able to set your preferences. In order to have your blog post URL appear with your keyword in the title of your post like this http://www.yourblogname.com/title-of-blog-post you have to choose custom structure and enter this code: /%postname%.html
As you surf around the net, you’ve probably noticed some blog posts showing up with a number like this: http://www.yourblogname.com/?p=123 . That kind of title fails to feature a keyword!
Use keywords in all your content, especially the first paragraph and preferably in the first sentence, so that the initial snippet Google shows has your keyword included (it will appear bold if the person searching uses this exact keyword in their search).
When it comes to keyword density, there are different opinions among experts. I believe it’s a matter of writing a post that appeals to human visitors while also allowing the searchbots to connect your content’s relevancy to the visitor’s search terms.