Saturday Sharing John Soares at Productive Writers published this insightful article: He says: “ Let’s assume the typical case of an adult who primarily watches TV in the evening after work. Instead of watching the tube, here’s what I do with most of my evenings” and goes on with his description of his pleasant evenings: “Time Management: What I Do With Those Extra Hours Head outside and do tai chi and watch the birds, rabbits, and deer. Lift...
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When you choose a niche and set up a website, you want to use every means available to generate profit. Often overlooked, keywords are a major player in the arena of making money.
The concept of using keywords is a simple one. Those are words that identify your website and bring it to the attention of search engines. Without the right keywords, your batting average for getting customers and sales will be pretty dismal.
Many online entrepreneurs and would be entrepreneurs grasp that keywords are vitally important for traffic, but what they often don’t get is that broad keywords and long tail keywords can be used to bring in the money.
How are these different from just using any keywords? Broad keywords are words that don’t narrow down the topic – think short, one word versus phrases – for example, car versus buying a Honda Odyssey, or tree versus how to plant an Oak tree.
When you look up long tail keywords, you might see that there aren’t as many results for those words as there are for broad keywords. But there are more of those types of phrases, so the actual traffic volume can exceed what you’d get with a broad search ranking.
You want to bring in people who know what they want. Someone who types in the word cars may be looking for the animated cartoon called cars, the history of cars, used cars, new cars, and more.
People type in long tail phrases are telling you what it is they want. For instance, here’s a good one – “How to buy cars without getting ripped off.” You could sell someone a guide on buying a new car because you’d know exactly what their needs are compared to someone just typing in ‘cars.’
If you were in the business of selling self-help products for depression, you could use depression as a broad keyword, but to get more specific you’d use long tail keywords such as ‘post partum depression symptoms’ or ‘signs of depression in men.’
Not only will you pull in people searching for information on depression in general by using broad keywords, but you’ll also get people searching for depression as it pertains to their situation.
When you do a search to find broad keywords, you’ll see that there are a lot of searches per month for that word or words. But the more focused your keywords, the better your site performs when the search engine spiders come crawling. You want the people who find your site to be the ones that are looking for what you have to offer.
If you want to find out much more about keywords and search engine optimization, read Basic Search Engine Optimization Skills Explained in Geek-Free Language! written by expert marketer Jonathan Leger (a free download)
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“Rosenbaum has assembled big ideas, bigger egos, and more than enough information to catch you up, in a hurry”
Seth Godin,author, Linchpin
“Rosenbaum has the answer to information glut.”
Douglas Rushkoff,author, Program or Be Programmed
“Bursting with fresh insights, relevant case studies,expert interviews,and revealing anecdotes–all in the service of a compelling thesis from one of the true pioneers to media and technology”
Andrew Heyward,former President,CBS News; principal, MarketspaceNext
After consuming all 274 pages with interest rising,falling and peeking throughout the sixteen chapters according to how much I’ve actually been using the curation processes he describes or my intense curiosity about how, in the span of a few years,one change led to the next one in the world of broadcasting, film and radio right under my nose, yet more or less outside of my awareness.
For instance, everyone knows about the Morse Code and I remember that in the seventies my husband was studying the Code and got a licence. He tried to interest me in getting one too and I played at it a few times, but my passion was Early Childhood Education and I was very busy with young children!
“If you can imagine somebody who’s nine years old today spending three-and-a-half years studying Morse code, and the rules and regulations of the amateur radio operator, that’s dedication,” says Pulver, who now chairs the fast-growing and influential 140 Conference for Twitter users. And so, at 12 years old,he had the federal approval to broadcast to the world, to connect,to communicate.
“I grew up with a license to communicate and the ability to, and I started to connect to people randomly around the world but there was always this underlying theme of connecting people with people and to be able to just have a conversation,” Pulver says. “And this continued until … my early twenties and there were times,not every week,but there were times when I used to be on the radio 40 or 60 hours a week and go to school.”
“And that’s what my life was, it it was just part of who I was. And I think I learned a lot about maybe everything I ever needed to know about social media by the time I was 14 or 16 based on my own experiences as a ham operator just connecting and communicating with people.”
My comment about Pulver’s adolescent years is that he wasn’t spending enough time playing outside! 
Kids are still not spending enough time playing outside … who knows what changes some of them are destined to bring us?
Skipping some parts of Rosenbaum’s description of Pulver’s evolution from ham radio to Twitter via VoIP (Skype) and Vonage, he says: “So when Pulver saw Twitter,he knew there was a need for a community, a conference, and a brand name:the 140 Conference (since 140 characters is the maximum you can use in a Twitter message).”
He further explains:“In amateur radio lingo it’s about being a repeater. A repeater is a piece of equipment that takes someone’s voice and retransmits it so that it can be heard by other people outside of the person’s local listening audience. In many ways,a retweet is a human repeater.”
“So,to recap,ham radio led to Voice over IP,which led to Twitter. In each case,communication innovation was driven by the power of human connections.
As the technology became less complex and more widely distributed,the number of repeaters continued to grow. Which is why the power of the NOW Web–the real-time Web–is so critically important.
We’ve arrived at a moment where large sections of a community are connected and transmitting almost all the time.”
As an older person being more or less dragged into using social media in the course of publishing information, I have often been impatient or even resentful of some of its aspects! But more and more, because of events across our world I’ve been aware of how people have been helped thanks to Facebook and Twitter.
After reading CURATION NATION I’m thankful to the visionairies that brought it all about! It’s not all about crass commercialism, is it?
More of my thoughts on this fascinating look into our media world soon! Get the book at your favorite book store or click here:
This is an interesting follow-up to my recent article about making money with Freelance Writing and Job-Sites: A very inspiring article about Article Writing for Revenue Sharing Sites written by successful blogger and marketer Pat Flynn at Smart Passive Income. He reports on his blog’s income including recurrent income from articles he wrote many months ago for Infobarrel … This is an excerpt of what he says: … I wrote 150 articles in a single...
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The news is full of stories about the thousands of boomers who will be retiring every day beginning this year and much of the political discourse seems to be centered on the viability of Social Security and Medicare entitlements, causing concern among many middle-aged citizens
Before Social Security was enacted in 1935, men and women who became physically handicapped or too old to work depended on relatives who often didn’t have much to share; children who lost their father were often treated as a burden to others or sent to an orphanage.
There are some big lifestyle differences between those first generations of Social Security beneficiaries and the present generation of retiring boomers.
Well into the third quarter of this past century, workers avoided accumulating debt and aspired to pay off their mortgage before they reached retirement age. It wasn’t until sometime in the 1970′s that the banks started
stepping up the promotion of credit cards and home mortgage refinancing.
Offsetting this dreary financial situation is this generation of baby boomers’ attitude… they generally believe in staying fit and keeping their mind and social life active. Many of them are thinking about producing an extra income to supplement their Social Security check.
In earlier days, producing some extra income wasn’t easy; it meant getting a part-time job in a company or the local hardware store, teaching a skill or providing a needed service, such as small house repairs, gardening or cleaning services. Starting a small business could be an option, but that required some capital and a big time commitment. Any of those endeavors required some commuting!
Today, the Internet is providing practically unlimited means of communications with no geographical limitations, making it fairly easy to start a successful home business. A boomer facing retirement could be looking for answers to the following questions:
* How does my view of retirement differ from my parents’?
* How could I get some kind of home business up and running?
* How does knowing that I’m probably going to live longer than previous generations change my outlook on life?
With plenty of time to do research answers to those questions and many more can be found on the Internet;there are many dependable websites and blogs offering free or low cost step-by-step instructions for planning a home business and making it work.
Here at Apprentice Marketer Gazette, I share information I’ve learned over the past four years and continue to get through daily contact with other bloggers and marketers.
What are your thoughts about extra income possibilities? Do you have some
suggestions other readers would like to read about? Please share!
Fran
Photo: Ida Mae Fuller, the first SS recipient, photo information at Wikipedia
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Meaning jobs for thousands of Seattle area workers for many years! Read more: http://www.politico.com/news/ After a decade of false starts, Boeing has won the $35 billion contract to build a fleet of Air Force aerial refueling tankers, two congressional sources tell POLITICO. For a decade, the world’s two largest aerospace companies fought a bitter battle to build the next fleet of Air Force refueling tankers, a fight that’s likely to continue at least at the political...
Although it’s generally thought that these jobs don’t pay as well as you would wish, it’s a fact that you need some client feedback to help you get writing gigs and if you don’t have that or some work to show a prospective client, getting an order for a writing project will give you valuable experience and the opportunity to get a good rating from a satisfied client. ELance As a follow-up to my...
One of my last 2010 posts was about getting your business in shape. That was after going through an extensive evaluation enabled by six video lessons offered by Melissa Ingold, Sweetie Marketing … (details in that post). I had concluded that I needed to find better ways to make money with the work I was putting into this blog. For the past 2 years I was recommending helpful resources, mostly free and a few earning...
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