Basic Search Engine Optimization Skills Explained in Geek-Free Language!

Search Engine Optimization or SEO always sounded very intimidating to me, so I ignored it… yes I just decided it was some more of the jargon used by marketers trying to sell me something.

It took me a while picking up a tip here and a hint there to realize that SEO had something to do with:

1. Getting the search engines to discover my blog

2. If the search engines didn’t discover my blog, how would they ever send me any visitors?

So, since no visitors resulted in no business I set out to figure it all out and discovered that the business of search engines is to connect searchers with the websites or blogs where they could find what they needed or wanted. That was a few years ago, long enough so I can talk about it without too much embarrassment!

So if you go to Google and enter “garden furniture”, Google will immediately send you to pages with results listing something about garden furniture! The super-fast connection between your search for “garden furniture” and the pages of results you get is made with sites that are using words associated with your search words and those words are called ‘keywords’.

So in order to have your site show up in results returned by Google, Yahoo or Bing, you need to use the ‘keywords’ that are most likely to match the words entered by people making the searches, and that is the essence of search engine optimization.

SEO is a skill that anyone in the business of selling products or publishing information online needs to learn right at the start of setting up a website or a blog. It makes your site more inviting so you get more traffic from the search engines and the visitors who find information related to their interest are more likely to return.

Besides the all important keywords, there are other factors that matter a lot in optimizing your site and I can imagine that after you see the results you get with just the basics, you might be wondering where to find instructions to help you promote your site to even greater success.

Jon Leger, who is highly regarded for his many useful contributions to the field of Internet Marketing, has explained SEO very clearly in his short Geek-Free SEO pdf.

Get your free download HERE and enjoy Jon Leger’s no jargon directions.

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6 Responses to Basic Search Engine Optimization Skills Explained in Geek-Free Language!

  1. Tweets that mention Basic Search Engine Optimization Skills Explained in Geek-Free Language! | Apprentice Marketer Gazette -- Topsy.com on 05/24/2010 at 22:38

    [...] This post was mentioned on Twitter by CRahevar and ARahevar, Drahevar. Drahevar said: Basic Search Engine Optimization Skills Explained in Geek-Free …: Search Engine Optimization or SEO always sounded… http://krz.ch/vOsf [...]

    • Fran_C on 05/24/2010 at 23:20

      thank you for the tweets CRahevar and ARahevar!
      I appreciate the boost… Fran :)

  2. Lovella Kauphusman on 06/12/2010 at 18:52

    Your blog is so informative ¡­ keep up the good work!!!!

    • Fran_C on 06/12/2010 at 19:33

      Thank you for visiting! Do come again and share your thoughts …

      Fran :)

  3. Ulysses Varma on 06/19/2010 at 04:44

    Hi guy, This is a good website by the way. Thank The almighty for Bing and google for pointing me to places such as this! :) I would unquestionably bookmark this incredible website! The sad thing is my web browser is absolutely not functioning correctly and just simply lock-ups once i add one!!: ) .But be assured I most certainly will remember you fondly :) Many thanks. If you obtain a min check out mine, you’ll be able to publish a link there in fact!: http://www.clubseo.net

    • Fran_C on 07/06/2010 at 13:54

      I just visited your interesting site … and I know I’ll want to go read some more of
      your articles about SEO!

      Come back and share some of your thoughts here again OK?

      Fran

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