Expecting Ethical Marketing

“Ethical marketing might as well be a joke” Peter Sandeen says in a recent blog post.I believe as most other marketers I interact with do, that people need to know, like, and trust me as a marketer before they feel comfortable spending money with me.

Peter says:

Marketing, to many people, automatically means manipulation, lying, and corporate greed.

“Ethical marketing” might as well be a joke.

And marketing “gurus,” in particular, are suspected of habitually using marketing lies to manipulate potential customers. But it’s not just the marketing gurus under suspicion; it’s anyone who tries to sell something.

To be clear, not all marketers lie. Some marketers just prefer to try and make a quick buck rather than stick to rigorous ethical standards.

And because of those—often very well known—individuals, people sometimes tell me point blank that they don’t believe what I say

Peter goes on to give a possible reason for that:

If you’ve ever read a sales page, you’ve heard of the great results a product or service can provide.

But many marketers imply that you’re definitely going to get the best possible results no matter how unlikely it actually is.

How much you benefit from a product or service depends almost entirely on you—the time and effort you put into making the most of it and how well it fits your individual situation.

There’s much more … and the full title of this excellent article is: 7 Common Marketing Lies and How to Spot Lying Marketers

To read more, go to:

Peter Sandeen

Fran :)

Private Label Rights + Branding

Could adding personality to the private label rights content we buy be more effective than re-writing it? Yes,according to Ruth Pound who certainly knows a lot about the subject.

She starts her article with:

This is one of the quickest and easiest ways to use PLR, but it can also make more of a difference than you might think! Simply adding a paragraph or two to introduce the topic and how it personally applies to you will help you build a connection with your readers. I especially like doing this with PLR autoresponder emails, but it can apply to articles and other types of content too.

I got some new ideas of my own as I read Ruth’s suggestions about branding PLR content and I think you might like to read about them too!

To read more, go to:

Content Shortcuts

Writing an ebook Can Help You

Can writing an ebook help you get more freelance work? Can creating a product about your preferred topic enhance a freelance writer’s chances to attract clients in that field? I want to share an interesting guest post by Dana Sitar on that subject. It’s published on Carol Tice’s excellent “Make a Living Writing” blog.

She says:

Ebooks can boost your online presence, create passive income, and grow your audience. Bloggers and entrepreneurs know this. It’s time for freelance writers to get on board.

An ebook can increase your credibility on a topic and help you get noticed by the kinds of people you want to work with. Creating this product to anchor your brand can help you take control of your career and get picky about doing the work you love

She follows with tips for using an ebook to boost your freelance career.

To read more go to:

Make A Living Writing

Work-Life Balance

The article about work-life balance I read on Mashable really surprised me! It covers a new study suggesting that fathers may have an easier time requesting work-life balance than mothers. I had a hard time believing that the respondents also seemed to be biased toward fathers vs. mothers! Where did that come from?

The article starts with:

A new study suggests fathers may have an easier time requesting work-life balance than mothers.The finding is an exasperating twist in the debate about how to best support women who want both a flourishing career and family.

For years, advocates have argued that flexible workplace policies could reduce gender inequality both on the job and at home. But the new research, which is being presented Monday at an American Sociological Association conference, shows that deeply ingrained attitudes about motherhood may work against women hoping to balance a career and children.

Gender also seemed to influence how respondents viewed the workers. Nearly a quarter judged the father to be “extremely likable,” but only 3% rated the mothers similarly. Finally, 15.5% of the participants found the female employee to be “not at all” or “not very” committed to her job, while only 3% made the same judgment of the male employee.

To Read More, go to:Mashable

Fran :)

Online Marketing Tools

An article about Online Marketing Tools that attracted me to the Firepole Marketing blog this morning came with an invitation to download a free PDF report.I’m really happy to share that article with readers of this blog!

The author of the article starts with:

There are a *lot* of people out there in the business of making running your business a lot easier.

As new online software, networks and services have become available, business owners need more help managing the different streams of information they’re dealing with, and connecting with people all over the world who have different schedules, priorities and preferred methods of engagement.

Enter online marketing tools: software and services designed to make doing your job a lot easier.

Of course, it’s not as easy as pressing a button and seeing a problem disappear for the most part (if only!). All online tools – no matter the eventual value they bring – have to be learned and adapted to, and sometimes, that learning curve is pretty steep.

You will be able to click the free link:”Download our report on Online Marketing Tools” at the end of the article.

To Read the full article,go to:
Firepole Marketing

Blog Visitors Who Stay

We all would like our blog visitors to stay and read the information we spend time posting on our blog!I found this helpful post by Heidi Cohen, titled: 10 Ways You Can Increase Time On Blog
She says:

Like blog visitors who are ready to leave at a second’s notice, the first thing my grandfather always did when my grandmother and he came to visit was to check the return train schedule.

Even though, they had barely stepped into the house and taken off their coats.

This allowed my grandmother sufficient time to enjoy her visit, fix her make up, and be ready to leave.

My mother always kidded, “Here’s your hat, what’s your hurry?”

As a blogger, you’re a lot like my grandmother who wanted to stay and savor her time with her grandchildren but was bound by the train schedule. You want to increase your blog visitors’ time on blog.

BUT you’ve got 10 to 20 seconds before your average blog visitor leaves.

To read more, go to:heidicohen.com/time-on-blog/

Social Media – Good and Ugly

Social media seems to have taken over the world but I for one am not an avid participant! I do subscribe to Social Media Examiner and here’s an important announcement!

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You’ll be led by 45+ of the world’s top social media marketing pros—live from your computer wherever you are in the world!

To Read More, go to:

Social Media Examiner

Fran :)

Affiliate Programs that Pay

Choosing affiliate programs that pay is the subject of Ana Hoffman’s definitive article!
She says:

Whoever said that affiliate marketing was an easy way to make money online must’ve had an affiliate marketing course they wanted to sell to you.

If it was that easy, there would be many more successful online entrepreneurs happily making full-time income from the comfort of their homes.

However, it’s not rocket science either.

The cornerstone of any effective affiliate marketing promotion is picking the right affiliate programs and products to promote.

and further down:

Truth is we need to work smarter and look for the best affiliate programs that:

pay the most,
offer quality MULTIPLE products,
lifetime commissions for ANY purchase your referral makes,
and are not too mainstream.

To read Ana’s informative post go to:
Traffic Generation Cafe