“Ethical marketing might as well be a joke” Peter Sandeen says in a recent blog post.I believe as most other marketers I interact with do, that people need to know, like, and trust me as a marketer before they feel comfortable spending money with me.
Marketing, to many people, automatically means manipulation, lying, and corporate greed.
“Ethical marketing” might as well be a joke.
And marketing “gurus,” in particular, are suspected of habitually using marketing lies to manipulate potential customers. But it’s not just the marketing gurus under suspicion; it’s anyone who tries to sell something.
To be clear, not all marketers lie. Some marketers just prefer to try and make a quick buck rather than stick to rigorous ethical standards.
And because of those—often very well known—individuals, people sometimes tell me point blank that they don’t believe what I say
Peter goes on to give a possible reason for that:
If you’ve ever read a sales page, you’ve heard of the great results a product or service can provide.
But many marketers imply that you’re definitely going to get the best possible results no matter how unlikely it actually is.
How much you benefit from a product or service depends almost entirely on you—the time and effort you put into making the most of it and how well it fits your individual situation.
There’s much more … and the full title of this excellent article is: 7 Common Marketing Lies and How to Spot Lying Marketers