How does a freelance writer go from writing for clients to becoming an Online Infopreneur? Information marketing and freelance writing have taken the internet by storm. As more and more people begin utilizing digital information, and reading and learning online, more
opportunities open up for freelance writing and information
An online infopreneurs’ first job is to determine what their passions or interests are and if there’s a market for them. Using keyword research tools and investigating online, they look to see if people are searching each field they might be considering.
An example could be someone who has a strong interest in training birds.This budding online infopreneur could create an information product on the subject of teaching your bird beginner to advanced tricks,like how to train your parrot to play dead. It might sound crazy to some, but believe or not there is a market for it.
Who needs to train their parrot to do that was established during the research the prospective publishing infopreneur did. She found that many people were struggling with their exotic birds biting and
screaming and being generally unruly.
She also found that there weren’t a lot of other businesses providing information on the topic, making this a market with a good demand for the information but not much supply. In short the perfect opportunity to create an information marketing business.
The information products that are successful generally solve a problem for their audience. For example, “How to stop your parrot from biting.” You may uncover common problems during your research or you may need to do additional research to find the answers.
The budding online infopreneur might start with an report or an ebook with information ranging from beginner to advanced tricks like how to train your parrot to play dead. She might progress to creating training manuals, videos and courses on training your pet bird and related subjects!
To be able to transition to establishing an information publishing business, freelancers need to include time for their own project when scheduling their paid freelance assignments!
So to follow that path, your first step is to look within your interests and passions, or at least something you could find
interesting enough to spend time writing about.
Your second step is to research them for profitable niches. A
niche is a specialty topic. It can also be a demographic like teen
bird trainers or bird training in the desert south-west.
Or it can be a skill level – beginner bird training, for example.
Once you’ve chosen a niche, it’s time to create your website and information products. Your website will be dedicated to helping your audience learn what they need to know or want to know about your topic. You might post free articles or video content. You may offer free reports and digital downloads.
Once you have people interested and accessing your free
information, you can take them to the next step which is to offer them a product to buy. Often this is an ebook, an online course or a video series.
Becoming an online infopreneur by creating an information marketing business is a great way to make money. Some information marketers have gone on to make a good living from their books, courses and videos.