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When you choose a niche and set up a website, you want to use every means available to generate profit. Often overlooked, keywords are a major player in the arena of making money.

The concept of using keywords is a simple one. Those are words that identify your website and bring it to the attention of search engines. Without the right keywords, your batting average for getting customers and sales will be pretty dismal.

Broad Keywords vs. long-tail keywords.

Many online entrepreneurs and would be entrepreneurs grasp that keywords are vitally important for traffic, but what they often don’t get is that broad keywords and long tail keywords can be used to bring in the money.

How are these different from just using any keywords? Broad keywords are words that don’t narrow down the topic – think short, one word versus phrases – for example, car versus buying a Honda Odyssey, or tree versus how to plant an Oak tree.

When you look up long tail keywords, you might see that there aren’t as many results for those words as there are for broad keywords. But there are more of those types of phrases, so the actual traffic volume can exceed what you’d get with a broad search ranking.

You want to bring in people who know what they want. Someone who types in the word cars may be looking for the animated cartoon called cars, the history of cars, used cars, new cars, and more.

People type in long tail phrases are telling you what it is they want. For instance, here’s a good one – “How to buy cars without getting ripped off.” You could sell someone a guide on buying a new car because you’d know exactly what their needs are compared to someone just typing in ‘cars.’

If you were in the business of selling self-help products for depression, you could use depression as a broad keyword, but to get more specific you’d use long tail keywords such as ‘post partum depression symptoms’ or ‘signs of depression in men.’

Not only will you pull in people searching for information on depression in general by using broad keywords, but you’ll also get people searching for depression as it pertains to their situation.

When you do a search to find broad keywords, you’ll see that there are a lot of searches per month for that word or words. But the more focused your keywords, the better your site performs when the search engine spiders come crawling. You want the people who find your site to be the ones that are looking for what you have to offer.

If you want to find out much more about keywords and search engine optimization, read Basic Search Engine Optimization Skills Explained in Geek-Free Language! written by expert marketer Jonathan Leger (a free download)

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There’s just this one little problem: Free traffic isn’t free.

At least, in most cases it isn’t.

If you’ve ever tried to rank for anything but the crummiest of low-traffic keywords in Google, you might have had a frustrating experience. Just optimizing your website certainly won’t get you there (and unless you’re in the top spots, you won’t see hardly any traffic).

So, you need to build backlinks, right? That’s what gets sites ranked in the big G. But if you go and submit a few articles, maybe do some social bookmarking and put your signature in a forum or two, that still doesn’t get your site anywhere near the top…

If you want to get sites ranked in the top spots in Google, you need some automation tools. It’s just a fact. You can’t build thousands of backlinks manually and unless you build thousands of backlinks, you won’t get good rankings.

And that’s why free traffic isn’t free.

Good link-building automation tools cost a fortune, often in the form of monthly subscription fees.

And so, to get a good amount of “free” traffic, you need to invest quite a lot of money.

But that’s about to change…

Backlink Battleplan is a system that teaches you how to build backlinks and it’s all about getting tons of top-quality backlinks, getting them automatically and getting them with much less work and no monthly recurrent fee.

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I’m evaluating a multi-media course on blogging from the folks at Simpleology. For a while, they’re letting you snag it for free if you post about it on your blog.

It covers:

• The best blogging techniques.
• How to get traffic to your blog.
• How to turn your blog into money.

I’ll let you know what I think once I’ve had a chance to check it out. Meanwhile, go grab yours while it’s still free.

## Also check this out ##

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But many people find it difficult to navigate through the steps of setting up an eBay business and a Paypal account and here is the solution!

Everything will become clear when you follow the set of 28 videos included in
Auctions4Newbies.net selling for only $7

The above link will take you to Paypal where you can pay directly if you have a Paypal account or you can pay with your credit card

(I’m not responsible for the typos in the salesletter… please ignore… the videos are great!)

The chances are very high that few people would think of using eBay as a springboard to achieving bigger and better things elsewhere. Yet a growing number of internet marketing entrepreneurs are doing just that – utilizing the sheer power and reach that eBay has to offer in order to build their own successful website and mailing list.

And there are many advantages to using eBay in this way. These people aren’t selling on eBay to make money – not on eBay at least. They are using the site in perfectly legitimate ways to help them build their mailing list, which will reap them lucrative – and repetitive – rewards in the future.

If you have your own website or blog and you want to build your own email list in the quickest time possible, you need to be looking at this gigantic auction site to help you do it. And if you are already selling on eBay and you’re thinking of expanding into your own website or blog, then it’s time to start looking at eBay in a whole new way to make sure you get there in double quick time.

To find out how to capitalize on this great source of traffic take a look at
Auctions4Newbies.net
where twenty-eight videos guide you through every step from registering for your account to the delivery of your product, and other things you might like to learn how to do!

You can watch the videos on the site if you think the file is too big to add to your hard drive – yes, you can log in and watch your videos – or you can download just the videos you need, all for $7…

There is more information about eBay in the articles listed below under ‘Related Articles’… and I’ll be happy to answer any questions you might have.

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I had some research to do and as usual I spent a lot of time reading a whole bunch of information… it seems like anytime you get on the subject of doing business on eBay there are a few new things to learn, also rumours and discussions about eBay rules.

There are good reasons for that tension between eBay and their sellers,
since their income is derived by fees collected on our sales, eBay profits when those customers come back to buy on eBay. The sellers on the other hand have an interest in developing an outside relationship with their customers so it’s a constant ying-yang between eBay rules and sellers’ efforts to get around them.

Until March 31 2008 ebooks,reports etc. where being sold on eBay
for anywhere between 1 and 99 cents! anyone might suspect that these marketers were profiting from those sales in some ways that
didn’t bring much profits to eBay… so that eBay had good reasons
to change their rules about selling digital products.

Clever marketers immediately went into damage control mode to come up with ways to get around this latest eBay rule change:

1. Your digital products can be put on CDs or DVDs so that they can be sold as physical products in eBay auctions. You can handle it all or
partly yourself or have some or most of it done automatically at a very reasonable cost.

2. Another way to continue reaping the side benefits of eBay traffic
is to use eBay’s Classified ads to advertise your digital products and build an email list of customers.

Because these are rather lengthy subjects I will be writing a couple of detailed reports.

If you wonder why eBay matters so much… just think of the amount of traffic eBay generates! Whether you have well established websites or you just launched your first website you know that you are constantly concerned about getting or maintaining more traffic…and here you have eBay with so many people providing or buying products and services making it one of the top trafficked site in the world…

Wouldn’t it be great to piggy-back on that to build your very own niche targeted e-mail list and drive massive amounts of traffic to your website? Just as sure as the shovel sellers during the goldrush built fortunes without going through the trials and tribulations of the aspiring goldminers, there are many innovative ways to reap benefits from doing business with eBay.

I’ll be sharing some more ideas and methods on that subject in next post.

Fran

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Any product that can be delivered (downloaded) to a person’s computer is a digital product… if a seller emails a link to the buyer of his ebook so that by clicking on that link the buyer can download the ebook to his computer,that is a digital downloadable product.

According to the policy eBay adopted March 31 2008 digital downloadable products could no longer be sold in eBay auctions,
so that if you really want to sell digital products on eBay
you would have to use eBay classified advertising.

In order to continue selling ebooks, reports, etc. on eBay’s auction
site, they would have to be burned to a CD or DVD so that they are no longer a downloadable product.

Why sell on eBay?

The answer is simple… millions of people all over the world browse the listings on eBay, looking for anything that might relate to their lifestyle or their hobbies. Anyone can set up a website or a blog or have one set up for them but selling depends on the kind of traffic the website gets.

With an eBay store… you not only get traffic, but you get the kind of traffic that is ready to buy… you get millions of people from all over the world looking for products with credit card in hand, ready to buy…the traffic is already there.

Next post will present an overview of possible ways to integrate some benefits of eBay classified advertising and eBay auctions with your existing business.

Fran

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